Marketing in SS2 involves learning about how businesses promote and sell their products and services. The curriculum focuses on finding out what customers want, creating value, and staying competitive in the market.
With the Lagos State Unified Scheme of Work, students learn about marketing principles and practices. They study topics including market research, consumer behavior, product development, branding, advertising, and sales strategies. These subjects help students understand how businesses meet customer needs and stay competitive.
By learning about these marketing areas, students gain insights into what influences buying decisions and how companies promote their products. The curriculum encourages creativity and innovation, pushing students to develop creative marketing campaigns and strategies. This not only improves their marketing skills but also helps them think like entrepreneurs, preparing them for various careers in the business world.
Studying marketing in SS2 with the Lagos State Unified Scheme of Work gives students a well-rounded education. It combines theory, practical skills, and digital knowledge, preparing them for higher education and careers in marketing, advertising, and business management.
SSS2 First Term
At the end of SSS2, students can;
SSS2 Second Term
At the end of SSS2 second term, students can;
SSS2 Third Term
At the end of SSS2 third term, students can;
Assessment methods for Marketing in SS2 include written exams, assignments, projects, presentations, practical activities, participation, and quizzes. Methods such as multiple-choice questions, research papers, marketing plans, role-playing, and class discussions ensure a comprehensive evaluation of students’ theoretical knowledge, practical skills, and critical thinking in marketing.
Grading follows a scale from A to F, with A representing excellent performance, typically scoring around 70% or 80%, and F indicating failure, usually below 50% or 45%.
| LAGOS STATE MINISTRY OF EDUCATION UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS | ||
| Marketing Scheme of Work for Senior Secondary Schools 2(SSS2) | ||
| CLASS | S.S.S. 2 | |
| SUBJECT | Marketing | |
| TERM | First Term | |
| WEEK | TOPICS | Learning Objectives |
| 1 | WELCOME TEST/ DISTRIBUTION | By the end of the lesson, students should be able to: 1. explain the term distribution 2. list types of distribution |
| 2 | TYPES OF DISTRIBUTION | By the end of the lesson, students should be able to: 1. analyse the various types of distribution 2. outline the channels of distribution in marketing |
| 3 | CHANNELS OF DISTRIBUTION | By the end of the lesson, students should be able to: 1. identify the different of destruction. 2. draw the channels of distribution |
| 4 | FUNCTIONS OF DISTRIBUTION | By the end of the lesson, students should be able to: 1. critically explain the functions of distribution 2. Identifies the advantages and disadvantages 0f distribution |
| 5 | CHOICE OF DISTRIBUTION CHANNEL | By the end of the lesson, students should be able to: 1. Justify the factors that influence the choice of distribution channels. |
| 6 | TRANSPORTATION | By the end of the lesson, students should be able to: 1. elicit the meaning of transportation 2. enumerate the importance of transportation. |
| 7 | MID TERM BREAK | |
| 8 | MODES OF TRANSPORTATION | By the end of the lesson, students should be able to. 1. examine various modes of transportation 2. enumerate the mode of transportation |
| 9 | CHOICE OF TRANSPORTATION | By the end of the lesson, students should be able to: 1. evaluate the factors that affect the choice of transportation 2. list out five factors while choosing the mode of transportation |
| 11 | REVISION | |
| 12-13 | EXAMINATION | |
| CLASS | S.S.S 2 | |
| SUBJECT | Marketing | |
| TERM | Second Term | |
| WEEK | TOPICS | Learning Objectives |
| 1 | WELCOME TEST/ DOCUMENTS USED IN TRANSPORTATION IN MARKETING | By the end of the lesson, students should be able to: 1. Identify documents used in transportation in marketing. 2. explicate the use and purpose of documents transportabm. |
| 2 | WAREHOUSING | By the end of the lesson, students should be able to: 1. explain the term warehousing 2. establish the functions of warehousing |
| 3 | TYPES OF WAREHOUSING | By the end Of the lesson, students should be able to: 1. Discuss types of warehousing |
| 4 | ADVANTAGES OF WAREHOUSING | By the end of the lesson, students should be able to: 1. analyze the advantages and disadvantages of warehouse 2. relate the impact of warehouse to the economy |
| 5 | ACTIVITIES OF WAREHOUSING | By the end of the lesson, students should be able to: 1. outline the activities of warehousing |
| 6 | PRIMARY AND SECONDARY PRODUCTS | By the end of the lesson, students should be able to: 1. point out the difference between Primary and Secondary products |
| 7 | MID TERM BREAK | |
| 8 | STRUCTURE CHANNELS FOR MARKETING PRIMARY AND SECONDARY PRODUCTS | By the end of the lesson. students should be able to: 1. compare the channels for marketing products with secondary products. |
| 9 | STRUCTURE AND MARKET UNIONS FOR SALE OF GOODS | By the end of the lesson, students should be able to: 1. Justify the responslbüities and involvement of market union for sales of goods |
| 10 | a. Basic concepts of entrepreneurship b. Entrepreneurship education c. Qualities of an entrepreneur d. Importance of entrepreneur ship | By the end of the lesson. students should be able to: 1. explain the term entrepreneurship; 2. examine the concept entrepreneurship education critically; 3. outline the importance of entrepreneurship 4. analyze the qualities of an entrepreneur |
| 11 | Revision | |
| 12-13 | Examination | |
| CLASS | S.S.S.2 | |
| SUBJECT | Marketing | |
| TERM | Third Term | |
| WEEK | TOPICS | Learning Objectives |
| 1 | WELCOME TEST/ FACILITATORS | By the end of the lesson, students should be able to: 1. explain the role of a facilitator 2. types of facilitator 3. demonstrate the roles of facilitators |
| 2 | FOOD PROCESSING INDUSTRIES | By the end of the lesson, students should be able to: 1. depict food processing industries 2. describe a food processing industry 3. give examples of processed foods |
| 3 | BANKS | By the end of the lesson, students should be able to: 1. define bank 2. difference between central bank and commercial bank 3. mention types of bank 4. commercial bank |
| 4 | CO-OPERATIVE SOCIETIES | By the end of the lesson, students should be able to: 1. paraphrase the term cooperative society 2. explain types of cooperative societies |
| 5 | BASINS AND BOARDS | By the end of the lesson, students should be able to: 1. describe basins and boards 2. analyze the roles of basins and boards |
| 6 | MICROFINANCE COMPANIES | By the end of the lesson, students should be able to: 1. unfold the meaning of micro and macro finance companies 2. compare the functions of micro and macro finance companies in the country 3. justify the impact of micro and macro finance on the economy of the country |
| 7 | Mid Term Break | |
| 8 | MARKETING OF MINERAL PRODUCTS | By the end of the lesson, students should be able to: 1. describe mineral products 2. outline the mineral resources |
| 9 | OIL AND NON-OIL PRODUCTS | By the end of the lesson, students should be able to: 1. distinguish between oil and non-oil products |
| 10 | METHODS OF MARKETING MINERAL PRODUCTS | By the end of the lesson, students should be able to: 1. evaluate the methods of marketing mineral products 2. suggest best way of marketing mineral products |
| 11 | Revision | |
| 12-13 | Examination | |
The recommended Marketing textbooks for SSS2 include but are not limited to the following:
