In Senior Secondary School 1 (SSS1) Marketing is a discipline that introduces learners to fundamental marketing principles, emphasizing strategies for promoting, selling, and distributing goods and services. Through this study, students grasp essential concepts such as market research, consumer behavior, product development, pricing strategies, and digital marketing techniques.
The Lagos state unified scheme of work for SSS1 marketing not only prepares students for potential careers in business and marketing but also equips them with practical skills applicable in various aspects of life. These include effective communication, strategic planning, and problem-solving abilities. As students delve deeper into marketing studies, they gain insights into corporate operations and the ethical considerations necessary for maintaining consumer trust and loyalty.
Also, the SSS1 scheme of work for Marketing emphasizes the importance of ethical practices in marketing, highlighting the significance of maintaining consumer trust and loyalty. Through case studies, role plays, discussions, and project executions, students learn the ethical implications of marketing decisions and develop a sense of responsibility in their future roles within the business world.
Assessment methods for Marketing in SS1 include written exams, assignments, projects, presentations, practical activities, participation, and quizzes. Methods such as multiple-choice questions, research papers, marketing plans, role-playing, and class discussions ensure a comprehensive evaluation of students’ theoretical knowledge, practical skills, and critical thinking in marketing.
Grading follows a scale from A to F, with A representing excellent performance, typically scoring around 70% or 80%, and F indicating failure, usually below 50% or 45%.
| LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS | ||
| Marketing Scheme of Work for Senior Secondary Schools 1(SSS1) | ||
| Class | S.S.S 1 | |
| Subject | Marketing | |
| Term | First Term | |
| Week | Topic | Breakdown |
| SUB-THEME 1: MEANING AND CONCEPT OF MARKETING | ||
| 1 | Introduction to Marketing I | (1) Meaning of marketing (2) Marketing terms: -needs -wants -demands -products -exchange -transaction -market -marketing management. |
| 2 | Introduction to Marketing I1 | 1) Functions of marketing system: -maximize consumption -maximize consumer satisfaction -maximize choice -maximize life quality. -maximize profit. |
| 3 | Introduction to Marketing III | History of marketing in Nigeria: -colonial age. |
| 4 | Introduction to Marketing IV | History of marketing in Nigeria: -colonial era 1890-1960 -post independence age 1960 to date. |
| 5 | Marketing concepts I | (1) Marketing concepts. (2) Concepts under which organization conduct marketing activities: -the production concept. -the product concept-the selling concept |
| 6 | Marketing concepts II | Marketing concept: -the societal marketing concept -the consumer orientation marketing concept. |
| 7 | Marketing concepts III | 1) Integrated organizational efforts (2) Profit orientation |
| 8 | Classification of products I | (1) Meaning of product. (2) Classification of products: -industrial goods -consumer goods. |
| 9 | Classification of products II | (1) Meaning of goods and services (2) Goods and services. |
| 10 | Marketing Mix I | (1) Marketing mix (2) Four PS of marketing: -product -price -place -promotion |
| 11 | Revision | |
| 12 | Examination | |
| Term | Second Term | |
| Week | Topic | Breakdown |
| SUB-THEME 1: MEANING AND CONCEPT OF MARKETING | ||
| 1 | Marketing Mix II | (1) Market environment. (2) Factors affecting market environment: -political -cultural -religious -economic -technological -social |
| 2 | What markets do | Action before marketing: -mobilization of work force -utilization of feed back -production of quality goods and services. -managing distribution network .-advertisement and promotion. |
| 3 | Types of markets I | (1) Meaning of market (2) Types of market-consumer markets. |
| 4 | Types of markets II | (1) Meaning of organizational market. (2) Types or organizational markets: -industrial market -reseller market -government market. |
| 5 | Consumer Behaviour and Organizational Behaviour I | (1) Consumer behaviour. (2) Factors influencing consumer behaviour:- cultural factors -social factors -personal factors -psychological factors |
| 6 | Consumer Behaviour and Organizational Behaviour II | Consumer decision process: -problem recognition -information search -evaluation alternatives -purchase -post-purchase behavior. |
| 7 | Organizational Behaviour I | (1) Organizational behaviour. (2) Influence of environmental factors of organizational behaviour. |
| 8 | Organizational Buying Behaviour | (1) Organizational buying behaviour. (2) Factors that influence organizational buying behaviour: -environmental factors -organizational factors -interpersonal factors. -individual factors. |
| SUB-THEME 1:MARKETING MANAGEMENT | ||
| 9 | Marketing planning process | (1) Marketing planning process. (2) Key elements in marketing planning (3) Importance of marketing plan. |
| 10 | Marketing Research | (1) Marketing research (2) Reasons for marketing research. (3) Getting information for market planning. |
| 11 | Revision | |
| 12 | Examination | |
| Term | Third Term | |
| Week | Topic | Breakdown |
| SUB-THEME 3: MARKETING MANAGEMENT | ||
| 1 | Pricing I | (1) Pricing (2) Pricing strategies: -haggling -cost -plus etc. |
| 2 | Pricing II | (1) Factors that determine prices :-ability to pay competition -profit maximization. |
| 3 | Advertising I | (1) Advertising (2) Role of advertising. (3) Selection of message. |
| 4 | Advertising II | (1) Advertising media (2) Advantages and disadvantages each medium. |
| 5 | Advertising III | Advert production |
| 6 | Promotion | (1) Promotion (2)Forms of promotion: -pricing-off -coupon -salesman competition -loyalty schemes -premium offers |
| 7 | Promotion | (1) Forms of promotion: -words of mouth -trade in allowance -sampling -merchandising incentives -training schemes (2) Functions of promotion. |
| 8 | Merchandising I | (1) Merchandising (2) Features of merchandising -Packaging-Branding-Labeling |
| 9 | Merchandising II | (1) Conditions for merchandising: -warehousing cost -cost resulting from reduction in inventory -transportation cost etc. (2) Scrambled merchandising. |
| 10 | Merchandising III | (1) Functions of merchandising (2) Product production |
| 11 | Revision | |
| 12 | Examination | |
The recommended Marketing textbooks for SSS1 include but are not limited to the following:
Noble Resources Ltd
Meybiks Nigeria Publishers
New Age Press Ltd
Faman Pub.
