SS1 Marketing Scheme of Work

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About SS1 Marketing Scheme of Work

In Senior Secondary School 1 (SSS1) Marketing is a discipline that introduces learners to fundamental marketing principles, emphasizing strategies for promoting, selling, and distributing goods and services. Through this study, students grasp essential concepts such as market research, consumer behavior, product development, pricing strategies, and digital marketing techniques. 

The Lagos state unified scheme of work for  SSS1 marketing not only prepares students for potential careers in business and marketing but also equips them with practical skills applicable in various aspects of life. These include effective communication, strategic planning, and problem-solving abilities. As students delve deeper into marketing studies, they gain insights into corporate operations and the ethical considerations necessary for maintaining consumer trust and loyalty.

Also, the SSS1 scheme of work for Marketing emphasizes the importance of ethical practices in marketing, highlighting the significance of maintaining consumer trust and loyalty. Through case studies, role plays, discussions, and project executions, students learn the ethical implications of marketing decisions and develop a sense of responsibility in their future roles within the business world.

Assessment Guide

Assessment methods for Marketing in SS1 include written exams, assignments, projects, presentations, practical activities, participation, and quizzes. Methods such as multiple-choice questions, research papers, marketing plans, role-playing, and class discussions ensure a comprehensive evaluation of students’ theoretical knowledge, practical skills, and critical thinking in marketing.

Grading follows a scale from A to F, with A representing excellent performance, typically scoring around 70% or 80%, and F indicating failure, usually below 50% or 45%.

SS1 First Term Scheme of Work for Marketing

 LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS
 Marketing Scheme of Work for Senior Secondary Schools 1(SSS1)
 ClassS.S.S 1
 SubjectMarketing
 TermFirst Term
WeekTopicBreakdown
SUB-THEME 1: MEANING AND CONCEPT OF MARKETING
1Introduction to Marketing I(1) Meaning of marketing
(2) Marketing terms:
-needs
-wants
-demands
-products
-exchange
-transaction
-market
-marketing management.
2Introduction to Marketing I11) Functions of marketing system:
-maximize consumption
-maximize consumer satisfaction
-maximize choice
-maximize life quality.
-maximize profit.
3Introduction to Marketing IIIHistory of marketing in Nigeria:
-colonial age.
4Introduction to Marketing IVHistory of marketing in Nigeria:
-colonial era 1890-1960
-post independence age 1960 to date.
5Marketing concepts I(1) Marketing concepts.
(2) Concepts under which organization conduct marketing activities:
-the production concept.
-the product concept-the selling concept
6Marketing concepts IIMarketing concept:
-the societal marketing concept
-the consumer orientation marketing concept.
7Marketing concepts III1) Integrated organizational efforts
(2) Profit orientation
8Classification of products I(1) Meaning of product.
(2) Classification of products:
-industrial goods
-consumer goods.
9Classification of products II(1) Meaning of goods and services
(2) Goods and services.
10Marketing Mix I(1) Marketing mix
(2) Four PS of marketing:
-product
-price
-place
-promotion
11Revision 
12Examination 

 

SS1 Second Term Scheme of Work for Marketing

 TermSecond Term
WeekTopicBreakdown
SUB-THEME 1: MEANING AND CONCEPT OF MARKETING
1Marketing Mix II(1) Market environment.
(2) Factors affecting market environment:
-political
-cultural
-religious
-economic
-technological
-social
2What markets doAction before marketing:
-mobilization of work force
-utilization of feed back
-production of quality goods and services.
-managing distribution network
.-advertisement and promotion.
3Types of markets I(1) Meaning of market
(2) Types of market-consumer markets.
4Types of markets II(1) Meaning of organizational market.
(2) Types or organizational markets:
-industrial market
-reseller market
-government market.
5Consumer Behaviour and Organizational Behaviour I(1) Consumer behaviour.
(2) Factors influencing consumer behaviour:-
cultural factors
-social factors
-personal factors
-psychological factors
6Consumer Behaviour and Organizational Behaviour IIConsumer decision process:
-problem recognition
-information search
-evaluation alternatives
-purchase
-post-purchase behavior.
7Organizational Behaviour I(1) Organizational behaviour.
(2) Influence of environmental factors of organizational behaviour.
8Organizational Buying Behaviour(1) Organizational buying behaviour.
(2) Factors that influence organizational buying behaviour:
-environmental factors
-organizational factors
-interpersonal factors.
-individual factors.
SUB-THEME 1:MARKETING MANAGEMENT
9Marketing planning process(1) Marketing planning process.
(2) Key elements in marketing planning
(3) Importance of marketing plan.
10Marketing Research(1) Marketing research
(2) Reasons for marketing research.
(3) Getting information for market planning.
11Revision 
12Examination 

 

SS1 Third Term Scheme of Work for Marketing

 TermThird Term
WeekTopicBreakdown
SUB-THEME 3: MARKETING MANAGEMENT
1Pricing I(1) Pricing
(2) Pricing strategies:
-haggling
-cost
-plus etc.
2Pricing II(1) Factors that determine prices
:-ability to pay competition
-profit maximization.
3Advertising I(1) Advertising
(2) Role of advertising.
(3) Selection of message.
4Advertising II(1) Advertising media
(2) Advantages and disadvantages each medium.
5Advertising IIIAdvert production
6Promotion(1) Promotion
(2)Forms of promotion:
-pricing-off
-coupon
-salesman competition
-loyalty schemes
-premium offers
7Promotion(1) Forms of promotion:
-words of mouth
-trade in allowance
-sampling
-merchandising incentives
-training schemes
(2) Functions of promotion.
8Merchandising I(1) Merchandising
(2) Features of merchandising
-Packaging-Branding-Labeling
9Merchandising II(1) Conditions for merchandising:
-warehousing cost
-cost resulting from reduction in inventory
-transportation cost etc.
(2) Scrambled merchandising.
10Merchandising III(1) Functions of merchandising
(2) Product production
11Revision 
12Examination 

 

Recommended Marketing Textbooks for Senior Secondary School 1

The recommended  Marketing textbooks for SSS1 include but are not limited to the following:

  • Fundamental Marketing/workbook by Damilola David et al 

       Noble Resources Ltd  

  • New Basic Marketing by Dr. Merry Ukegbu N. Austin Onyeama et al 

        Meybiks Nigeria Publishers 

  • New Age Marketing/workbook by Olisa C., Ekong B.A et al 

        New Age Press Ltd 

  • Faman Marketing for Senior Secondary Schools Bk 1 – 3 by  Bayo Fijabi 

        Faman Pub.

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