About SSS3 Marketing Scheme of Work
Marketing teaches students how businesses identify and meet customer needs effectively to make profits. In Nigeria’s ever-changing economy, understanding marketing principles is not only important for exams but also for applying them in real-life situations. In SSS3, students learn about creating products, setting prices, choosing distribution methods, and promoting goods and services using the Lagos state unified scheme of work.
The Lagos state unified scheme of work not only prepares students for potential careers in business and marketing but also equips them with practical skills applicable to various aspects of life. These include effective communication, strategic planning, and problem-solving abilities. These lessons aren’t just theoretical; they encourage practical thinking and applying knowledge to local and global business scenarios.
For WASSCE, Students learn to analyze market trends, plan marketing strategies, and make smart business decisions—all of which are tested in the exam. Besides academic benefits, Studying marketing helps students understand why people buy things, how to research markets, and the importance of ethical business practices.
Assessment Guide
Assessing marketing in SS3 includes written exams, assignments, projects, case studies, presentations, group work, practical activities, quizzes, and class participation. These methods test students’ knowledge, application of concepts, critical thinking, communication skills, and teamwork.
SSS3 First Term Scheme of Work for Marketing
| LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS | ||
| Marketing Scheme of Work for Senior Secondary Schools 3(SSS3) | ||
| Class | S.S.S 3 | |
| Subject | Marketing | |
| Term | First Term | |
| Week | Topic | Breakdown |
| 1 | Meaning and reason for international marketing. I | (1) International marketing (2) Importance of international marketing. |
| 2 | Meaning and reason for international marketing. II | International trade system. |
| 3 | Meaning and reason for international marketing. III | Market decisions and reasons: -wider markets escape from competitions |
| 4 | Meaning and reason for international marketing. IV | Features of international marketing: -economic -political -legal -social -cultural |
| 5 | Meaning and reason for international marketing. V | (1) Features of international marketing. -geographic -demographic (2) Effect of features of international marketing on individuals or companies. |
| 6 | Organizing for international marketing I | (1) International marketing. (2) Approaches to international marketing. |
| 7 | Organizing for international marketing II | Reasons for adapting market plans for international marketing . |
| 8 | Organizing for international marketing III | Regulations guiding international marketing |
| 9 | Application of Information and Communication Technology (ICT) in International Marketing I | Information and Communication Technology in international marketing. |
| 10 | Application of Information and Communication Technology (ICT) in International Marketing I | (1) Internet browsing. (2) Electronic marketing. (3) Ethics and internet abuse. |
| 11 | Revision | |
| 12 | Examination | |
SSS3 Second Term Scheme of Work for Marketing
| Term | Second Term | |
| Week | Topic | Breakdown |
| 1 | Planning for a Personal Marketing Outlet I | Sources of funds: -bank -personal savings etc. |
| 2 | Planning for a Personal Marketing Outlet II | Identifying good marketing location. |
| 3 | Planning for a Personal Marketing Outlet III | Setting up and operating a marketing outlet. |
| 4 | Planning for a Personal Marketing Outlet IV | Managing the business. |
| 5 | Purchase, Supplies, and Merchandising of goods and Services I | Purchases of goods and services. |
| 6 | Purchase, Supplies, and Merchandising of goods and Services II | Supply of goods and services |
| 7 | Purchase, Supplies, and Merchandising of goods and Services III | Selling and bargaining skills. |
| 8 | Purchase, Supplies, and Merchandising of goods and Services IV | Fund management. |
| 9 | Revision and Examination |
Recommended Marketing Textbooks for Senior Secondary School 3
The recommended Marketing textbooks for SSS3 include but are not limited to the following:
- Fundamental Marketing/workbook by Damilola David et al
Noble Resources Ltd
- New Basic Marketing by Dr. Merry Ukegbu N. Austin Onyeama et al – Meybiks Nigeria Publishers
- New Age Marketing/workbook by Olisa C., Ekong B.A et al – New Age Press Ltd
- Faman Marketing for Senior Secondary Schools Bk 1 – 3 by Bayo Fijabi – Faman Pub.
