About SSS3 Marketing Scheme of Work
Marketing teaches students how businesses identify and meet customer needs effectively to make profits. In Nigeria’s ever-changing economy, understanding marketing principles is not only important for exams but also for applying them in real-life situations. In SSS3, students learn about creating products, setting prices, choosing distribution methods, and promoting goods and services using the Lagos state unified scheme of work.
The Lagos state unified scheme of work not only prepares students for potential careers in business and marketing but also equips them with practical skills applicable to various aspects of life. These include effective communication, strategic planning, and problem-solving abilities. These lessons aren’t just theoretical; they encourage practical thinking and applying knowledge to local and global business scenarios.
For WASSCE, Students learn to analyze market trends, plan marketing strategies, and make smart business decisions—all of which are tested in the exam. Besides academic benefits, Studying marketing helps students understand why people buy things, how to research markets, and the importance of ethical business practices.
Assessment Guide
Assessing marketing in SS3 includes written exams, assignments, projects, case studies, presentations, group work, practical activities, quizzes, and class participation. These methods test students’ knowledge, application of concepts, critical thinking, communication skills, and teamwork.
SSS3 First Term Scheme of Work for Marketing
| LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS | ||
| Marketing Scheme of Work for Senior Secondary Schools 3(SSS3) | ||
| Class | S.S.S 3 | |
| Subject | Marketing | |
| Term | First Term | |
| Week | Topic | Breakdown |
| 1 | International Marketing | 1. Explain the meaning of international marketing 2. Justify the reasons for international marketing |
| 2 | Importance of International Market | 1. Highlight the importance of international market 2. Differentiate between domestic marketing and international marketing |
| 3 | International Trade System-Import and Export Trade | 1. Discuss international trade 2. Compare the activities of import and export trade |
| 4 | Market Decision and Reasons Wider Market Escape from Competition | 1. Evaluate the reason why wider market escape from competition |
| 5 | Features of International Market | 1. Distinguish the advantage and disadvantage of international market |
| 6 | Legal, Social, Cultural and Demographic Features of International Market | 1. Highlight the features of international market |
| 7 | Mid Term Break | |
| 8 | Approaches to International Market | 1. Explain the various approaches on entering international marketting 2. Explain various adaptation in International market |
| 9 | Regulations Guilding International Marketing | 1. Write out the rules that guide international marketing |
| 10 | Information and Communication Technology in International Marketing(ICT) | 1. Discuss the meaning of ICT 2. Discuss the advantages of ICT in International Marketing 3. Practice the use of internet facilities |
| 11 | Revision | |
| 12-13 | Examination | |
SSS3 Second Term Scheme of Work for Marketing
| Term | Second Term | |
| Week | Topic | Breakdown |
| 1 | Internet Browsing and Electronic Marketing | 1. Expound the term E-Marketing 2. Mention the advantages and disadvantages of E-Marketing 3. Outline various internet ethics |
| 2 | Planning for a Personal Marketing Outlet | 1. Describe Marketing Outlet 2. Examine the sources of fund for marketing business 3. Point out the advantages and disadvantages of financing a marketing business |
| 3 | Identifying a Good Marketing Location and Setting up and Operating a ,arketing Outlet | 1. Give an account on how to identify good marketing outlet 2. Analyse how to set up and manage marketing outlet |
| 4 | Purchase and Supply of Good Merchandizing of Goods and Services | 1. Justify the roles of marketing outlet in the marketing of goods and services |
| 5 | Selling and Bargaining Skills | 1. Selling and bargaining skills 2. Highlight various sales and bargaining techniques |
| 6 | Fund Management | 1. Unfold the meaning of fund management 2. Discuss the roles of technology in fund management |
| 7 | Mid Term Break | |
| 8-11 | Revision | |
| 12-13 | Examination |
Recommended Marketing Textbooks for Senior Secondary School 3
The recommended Marketing textbooks for SSS3 include but are not limited to the following:
- Fundamental Marketing/workbook by Damilola David et al
Noble Resources Ltd
- New Basic Marketing by Dr. Merry Ukegbu N. Austin Onyeama et al – Meybiks Nigeria Publishers
- New Age Marketing/workbook by Olisa C., Ekong B.A et al – New Age Press Ltd
- Faman Marketing for Senior Secondary Schools Bk 1 – 3 by Bayo Fijabi – Faman Pub.
