SSS3 Marketing Scheme of Work

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About SSS3 Marketing Scheme of Work

Marketing teaches students how businesses identify and meet customer needs effectively to make profits. In Nigeria’s ever-changing economy, understanding marketing principles is not only important for exams but also for applying them in real-life situations. In SSS3, students learn about creating products, setting prices, choosing distribution methods, and promoting goods and services using the Lagos state unified scheme of work. 

The Lagos state unified scheme of work not only prepares students for potential careers in business and marketing but also equips them with practical skills applicable to various aspects of life. These include effective communication, strategic planning, and problem-solving abilities. These lessons aren’t just theoretical; they encourage practical thinking and applying knowledge to local and global business scenarios. 

For WASSCE, Students learn to analyze market trends, plan marketing strategies, and make smart business decisions—all of which are tested in the exam. Besides academic benefits, Studying marketing helps students understand why people buy things, how to research markets, and the importance of ethical business practices.

Assessment Guide

Assessing marketing in SS3 includes written exams, assignments, projects, case studies, presentations, group work, practical activities, quizzes, and class participation. These methods test students’ knowledge, application of concepts, critical thinking, communication skills, and teamwork.

SSS3 First Term Scheme of Work for Marketing

 LAGOS STATE MINISTRY OF EDUCATION: UNIFIED SCHEMES OF WORK FOR SENIOR SECONDARY SCHOOLS
 Marketing Scheme of Work for Senior Secondary Schools 3(SSS3)
 ClassS.S.S 3
 SubjectMarketing
 TermFirst Term
WeekTopicBreakdown
1Meaning and reason for international marketing. I(1) International marketing
(2) Importance of international marketing.
2Meaning and reason for international marketing. IIInternational trade system.
3Meaning and reason for international marketing. IIIMarket decisions and reasons:
-wider markets escape from competitions
4Meaning and reason for international marketing. IVFeatures of international marketing:
-economic
-political
-legal
-social
-cultural
5Meaning and reason for international marketing. V(1) Features of international marketing.
-geographic
-demographic
(2) Effect of features of international marketing on individuals or companies.
6Organizing for international marketing I(1) International marketing.
(2) Approaches to international marketing.
7Organizing for international marketing IIReasons for adapting market plans for international marketing .
8Organizing for international marketing IIIRegulations guiding international marketing
9Application of Information and Communication Technology (ICT) in International Marketing IInformation and Communication Technology in international marketing.
10Application of Information and Communication Technology (ICT) in International Marketing I(1) Internet browsing.
(2) Electronic marketing.
(3) Ethics and internet abuse.
11Revision 
12Examination 

 

SSS3 Second Term Scheme of Work for Marketing

 TermSecond Term
WeekTopicBreakdown
1Planning for a Personal Marketing Outlet ISources of funds:
-bank
-personal savings etc.
2Planning for a Personal Marketing Outlet IIIdentifying good marketing location.
3Planning for a Personal Marketing Outlet IIISetting up and operating a marketing outlet.
4Planning for a Personal Marketing Outlet IVManaging the business.
5Purchase, Supplies, and Merchandising of goods and Services IPurchases of goods and services.
6Purchase, Supplies, and Merchandising of goods and Services IISupply of goods and services
7Purchase, Supplies, and Merchandising of goods and Services IIISelling and bargaining skills.
8Purchase, Supplies, and Merchandising of goods and Services IVFund management.
9Revision and Examination 

 

Recommended Marketing Textbooks for Senior Secondary School 3

The recommended  Marketing textbooks for SSS3 include but are not limited to the following:

  • Fundamental Marketing/workbook by Damilola David et al 

       Noble Resources Ltd  

  • New Basic Marketing by Dr. Merry Ukegbu N. Austin Onyeama et al – Meybiks Nigeria Publishers 
  • New Age Marketing/workbook by Olisa C., Ekong B.A et al – New Age Press Ltd 
  • Faman Marketing for Senior Secondary Schools Bk 1 – 3 by  Bayo Fijabi – Faman Pub. 

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